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Parameters in Marketing Requests

How do you kill a creative?

Micromanage their work.

If we know how to kill a creative professional, then how do we let them thrive?

I give them specific project parameters (deadline, goals, budget, etc.) and then I WALK AWAY.

Let them do the work that they were hired to do.

STOP. KILLING. CREATIVITY. WITH. MICROMANAGEMENT.

 

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