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Julie Huval, FSMPS, CPSM

Improving the business of marketing for over 20 years, Julie helps organizations build clarity in their goals, processes, and data to drive real business results. Sought-after speaker, consultant, and Fellow of SMPS, she understands the complexities of marketing analytics, revenue operations, process optimization, and strategic planning.

Topics covered:

Julie Huval
Align Your Strategy 
  • strategic planning
  • align marketing with company goals
  • career paths
Measure What Matters
  • marketing ROI
  • reporting on metrics
  • marketing generated revenue
Optimize Operations
  • marketing calendars
  • project management
  • process improvement
Leverage AI & Technology
  • AI in marketing
  • marketing tech stack
  • automations

Vlog

https://marketingopsadvisor.com/hubfs/When%20is%20Tech%20Implementation%20Complete.png
When is Tech Implementation Complete
By Marketing Operations Advisor 24 August 2026

Tech implementation can make or break the tool your company just purchased.

Good implementation =...

WATCH NOW
https://marketingopsadvisor.com/hubfs/Why%20Your%20Firms%20Org%20Chart%20is%20Fighting%20Your%20Marketing%20Goals.png
Why Your Firm's Org Chart is Fighting Your Marketing Goals
By Marketing Operations Advisor 31 August 2026

For the people who decide the infrastructure of a firm, why did you make that choice?

A lot of...

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https://marketingopsadvisor.com/hubfs/Thinking%20Beyond%20Tactics%20is%20a%20Major%20Skill.png
Thinking Beyond Tactics is a Major Skill
By Marketing Operations Advisor 14 September 2026

Early in my career I was asked to think strategically about a complex issue the company was facing.

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