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Julie Huval, FSMPS, CPSM

Improving the business of marketing for over 20 years, Julie helps organizations build clarity in their goals, processes, and data to drive real business results. Sought-after speaker, consultant, and Fellow of SMPS, she understands the complexities of marketing analytics, revenue operations, process optimization, and strategic planning.

Topics covered:

Julie Huval
Align Your Strategy 
  • strategic planning
  • align marketing with company goals
  • career paths
Measure What Matters
  • marketing ROI
  • reporting on metrics
  • marketing generated revenue
Optimize Operations
  • marketing calendars
  • project management
  • process improvement
Leverage AI & Technology
  • AI in marketing
  • marketing tech stack
  • automations

Vlog

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Communicating Strategic Thinking for Growth
By Marketing Operations Advisor 21 September 2026

If you think you are a strategic thinker, cool. But are you effective?

Effective strategic thinkers...

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Interpreting Data is Paramount for Growth
By Marketing Operations Advisor 29 September 2026

You can access the data? Check.You can understand the data? Check.You can analyze the data? Check.

...

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Interview Questions for Marketing Roles in AEC Firms
By Marketing Operations Advisor 5 October 2026

Job interviews can be hard. For both the applicant and the hiring manager.You are trying to figure...

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