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Julie Huval, FSMPS, CPSM

Improving the business of marketing for over 20 years, Julie helps organizations build clarity in their goals, processes, and data to drive real business results. Sought-after speaker, consultant, and Fellow of SMPS, she understands the complexities of marketing analytics, revenue operations, process optimization, and strategic planning.

Topics covered:

Julie Huval
Align Your Strategy 
  • strategic planning
  • align marketing with company goals
  • career paths
Measure What Matters
  • marketing ROI
  • reporting on metrics
  • marketing generated revenue
Optimize Operations
  • marketing calendars
  • project management
  • process improvement
Leverage AI & Technology
  • AI in marketing
  • marketing tech stack
  • automations

Vlog

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80/20 Marketing Rule
By Marketing Operations Advisor 3 August 2026

Stop. Talking. About. Yourself. All. The. Time.

Seems like a no-brainer piece of advice, amirite?

...

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When to Implement a CRM Platform
By Marketing Operations Advisor 10 August 2026

41% of AEC firms do not use a CRM system.

Beyond the AEC industry, 50% of companies with 1-10...

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When to Hire Your First BD Person
By Marketing Operations Advisor 17 August 2026

Knowing when to hire your first BD person can feel like a cart before the horse situation. I'm a...

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