Julie Huval, FSMPS, CPSM
Improving the business of marketing for over 20 years, Julie helps organizations build clarity in their goals, processes, and data to drive real business results. Sought-after speaker, consultant, and Fellow of SMPS, she understands the complexities of marketing analytics, revenue operations, process optimization, and strategic planning.
Topics covered:
Align Your Strategy
- strategic planning
- align marketing with company goals
- career paths
Measure What Matters
- marketing ROI
- reporting on metrics
- marketing generated revenue
Optimize Operations
- marketing calendars
- project management
- process improvement
Leverage AI & Technology
- AI in marketing
- marketing tech stack
- automations