Improving the Business of Marketing

Transforming marketing chaos into clarity starts with you. From data-driven insights to cutting-edge technology solutions, I am here to collaborate with you to turn your marketing challenges into opportunities for growth and success!

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Welcome to the intersection of data-driven marketing and operational excellence! I'm Julie, your dedicated advisor in maximizing your marketing impact.

I bring a unique blend of analytical thinking and strategic vision to the table. From optimizing marketing technology to fine-tuning resource allocations, I provide tailored solutions that fuel efficiency and elevate performance.

Let's embark on a journey to unlock the full potential of your marketing endeavors. Together, we'll navigate the ever-evolving terrain of data, technology, and strategy to chart a course towards sustainable success.

Process mapping

I work with companies to visually map out their internal marketing processes (including non-marketing staff touchpoints) to find gaps and inefficiencies on how they operate today then make suggestions for improvements.

Budget creation

Bridging the finance knowledge gap between company goals and marketing initiatives is where I can assist firms on increasing revenue and profits.

ROI calculation

Tracking KPIs and metrics in marketing is ideal and I help connect the dots of those data points with a return on the company’s investment ensuring the budget set is ideal for business growth.

Marketing tech selection

I help marketing teams source and select the right tools for their company within their budgets. I draft their needs, wants, and will do the initial tech review before submitting recommendations for purchase.

Marketing tech implementation

Implementation is not easy or quick for an in-house marketer. I will lead the implementation for marketing teams, ensure the necessary integrations are completed, and assist with roll-out/training.

Data clarity

Marketing generates a ton of data but very few marketing professionals are able to analyze it and use that analysis to make business decisions. I help “read the tea leaves” of data and will make suggestions for how to use the analysis.

Project management

Big campaigns and initiatives require oversight and constant management. I can step in as a proxy project manager for marketing projects (new website, major event, overhaul of Intranet, etc.) to align team members and expectations.

Executive coaching

Company decision makers are not always savvy in what is required from their marketing efforts. I work with non-marketing executives to help them understand the value and revenue generating abilities of marketing.

Mentoring

From senior marketing leaders to middle management, I create a personalized game plan for them to achieve their career goals and meet with them on a regular cadence for accountability.