---
title: Metrics vs KPIs
description: What is the difference between metrics and KPIs in marketing? This video breaks down the two data points.
image: https://marketingopsadvisor.com/hubfs/Metrics%20vs%20KPIs.png
---

[Skip to content](https://marketingopsadvisor.com/vlog/metrics-vs-kpis#main-content)

[![MOA logo large\_no space](https://marketingopsadvisor.com/hs-fs/hubfs/logo/MOA%20logo%20large_no%20space.png?width=233&height=100&name=MOA%20logo%20large_no%20space.png)](https://marketingopsadvisor.com)

- [Home](https://marketingopsadvisor.com)
- [Services](https://marketingopsadvisor.com/services-provided-by-marketing-operations-advisor)
- [Speaking](https://marketingopsadvisor.com/speaking)
- [About](https://marketingopsadvisor.com/about)
- [Resources](https://marketingopsadvisor.com/resources)
- [Vlog](https://marketingopsadvisor.com/vlog)

- [Home](https://marketingopsadvisor.com)
- [Services](https://marketingopsadvisor.com/services-provided-by-marketing-operations-advisor)
- [Speaking](https://marketingopsadvisor.com/speaking)
- [About](https://marketingopsadvisor.com/about)
- [Resources](https://marketingopsadvisor.com/resources)
- [Vlog](https://marketingopsadvisor.com/vlog)

![MOA hamburger menu](https://marketingopsadvisor.com/hubfs/MOA%20hamburger%20menu.png)

![MOA menu close](https://marketingopsadvisor.com/hubfs/MOA%20menu%20close.png)

- <https://www.linkedin.com/company/marketing-ops-advisor>
- <https://www.youtube.com/@MarketingOpsAdvisor>

# Metrics vs KPIs

Metrics vs. KPIs ... time to answer a big glaring question.

Marketers should be tracking a lot of metrics! Whatever gets measured gets improved.

Marketers should also be tracking some KPIs. KPIs are beautiful nuggets of data that indicate how the larger company is performing.

<iframe width="256" height="192" src="https://www.youtube.com/embed/xTRuVTXv8DU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Metrics vs KPIs" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

 

###### Category

- [coaching/mentoring](https://marketingopsadvisor.com/vlog/tag/coaching-mentoring)
- [technology](https://marketingopsadvisor.com/vlog/tag/technology)
- [data clarity](https://marketingopsadvisor.com/vlog/tag/data-clarity)
- [ROI](https://marketingopsadvisor.com/vlog/tag/roi)
- [process](https://marketingopsadvisor.com/vlog/tag/process)
- [budget](https://marketingopsadvisor.com/vlog/tag/budget)
- [project management](https://marketingopsadvisor.com/vlog/tag/project-management)

###### Popular Post

- [Three Overlooked Marketing Metrics for AEC Industry](https://marketingopsadvisor.com/vlog/three-overlooked-marketing-metrics-for-aec-industry)
- [Metrics vs KPIs](https://marketingopsadvisor.com/vlog/metrics-vs-kpis)
- [Three Marketing Tech Essentials for Growth](https://marketingopsadvisor.com/vlog/three-marketing-tech-essentials-for-growth)
- [Naming Convention for Image Files](https://marketingopsadvisor.com/vlog/naming-convention-for-image-files)
- [Why Your Marketing Team Structure is Backwards](https://marketingopsadvisor.com/vlog/why-your-marketing-team-structure-is-backwards)

### Leave a Comment

### Similar Blogs

[![Thinking Beyond Tactics is a Major Skill](https://marketingopsadvisor.com/hs-fs/hubfs/Thinking%20Beyond%20Tactics%20is%20a%20Major%20Skill.png?width=352&name=Thinking%20Beyond%20Tactics%20is%20a%20Major%20Skill.png)](https://marketingopsadvisor.com/vlog/thinking-beyond-tactics-is-a-major-skill)

#### [Thinking Beyond Tactics is a Major Skill](https://marketingopsadvisor.com/vlog/thinking-beyond-tactics-is-a-major-skill)

By [Marketing Operations Advisor](https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor) 14 September 2026

Early in my career I was asked to think strategically about a complex issue the company was facing.

[READ MORE](https://marketingopsadvisor.com/vlog/metrics-vs-kpis)

[![Process Mapping newsletter example](https://marketingopsadvisor.com/hs-fs/hubfs/Process%20Mapping%20newsletter%20example.png?width=352&name=Process%20Mapping%20newsletter%20example.png)](https://marketingopsadvisor.com/vlog/process-mapping-newsletter-example)

#### [Process Mapping newsletter example](https://marketingopsadvisor.com/vlog/process-mapping-newsletter-example)

By [Marketing Operations Advisor](https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor) 4 December 2024

Process mapping is my jam! I walk through a simple process mapping exercise to show the benefits of...

[READ MORE](https://marketingopsadvisor.com/vlog/metrics-vs-kpis)

[![Marketing Department Reporting Structure](https://marketingopsadvisor.com/hs-fs/hubfs/Marketing%20Department%20Reporting%20Structure.png?width=352&name=Marketing%20Department%20Reporting%20Structure.png)](https://marketingopsadvisor.com/vlog/marketing-department-reporting-structure)

#### [Marketing Department Reporting Structure](https://marketingopsadvisor.com/vlog/marketing-department-reporting-structure)

By [Marketing Operations Advisor](https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor) 17 March 2025

Should marketing report to Business Development, Sales, HR, Accounting, or the C-suite? 

[READ MORE](https://marketingopsadvisor.com/vlog/metrics-vs-kpis)

[![MOA logo large\_white-1](https://marketingopsadvisor.com/hubfs/logo/MOA%20logo%20large_white-1.svg)](https://marketingopsadvisor.com)

Marketing Operations Advisor boosts marketing value, increasing revenue and success for everyone.

- <https://www.linkedin.com/company/marketing-ops-advisor>
- <https://www.youtube.com/@MarketingOpsAdvisor>

### Explore

- [Home](https://marketingopsadvisor.com)
- [Services](https://marketingopsadvisor.com/services-provided-by-marketing-operations-advisor)
- [Speaking](https://marketingopsadvisor.com/speaking)
- [About](https://marketingopsadvisor.com/about)
- [Resources](https://marketingopsadvisor.com/resources)
- [Vlog](https://marketingopsadvisor.com/vlog)

###### You deserve a well-run marketing department because your business depends on it. Let's chat!

Copyright ©  Marketing Operations Advisor. All Rights Reserved.

[Privacy Policy |](https://marketingopsadvisor.com/privacy-policy) <https://www.hubspot.com/>

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Marketing Operations Advisor",
    "url" : "https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor"
  },
  "dateModified" : "2024-12-04T22:22:22.963Z",
  "datePublished" : "2024-12-04T22:22:14.000Z",
  "headline" : "Metrics vs KPIs",
  "image" : [ "https://marketingopsadvisor.com/hubfs/Metrics%20vs%20KPIs.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://marketingopsadvisor.com/vlog/metrics-vs-kpis",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://marketingopsadvisor.com/hubfs/logo/MOA%20logo%20large_no%20space.png"
    },
    "name" : "Marketing Operations Advisor"
  }
}
```