--- title: Marketing Ops Built for One Virtual Cohort description: 8-week virtual cohort for AEC marketing departments of one. Build real systems, get real feedback, meet marketers who get it. image: https://marketingopsadvisor.com/hubfs/featured%20virtual%20cohort.png --- [Skip to content](https://marketingopsadvisor.com/marketing-ops-built-for-one-virtual-cohort#main-content) [![MOA logo large\_no space](https://marketingopsadvisor.com/hs-fs/hubfs/logo/MOA%20logo%20large_no%20space.png?width=233&height=100&name=MOA%20logo%20large_no%20space.png)](https://marketingopsadvisor.com?hsLang=en) - [Home](https://marketingopsadvisor.com) - [Services](https://marketingopsadvisor.com/services-provided-by-marketing-operations-advisor) - [Speaking](https://marketingopsadvisor.com/speaking) - [About](https://marketingopsadvisor.com/about) - [Resources](https://marketingopsadvisor.com/resources) - [Vlog](https://marketingopsadvisor.com/vlog) - [Home](https://marketingopsadvisor.com) - [Services](https://marketingopsadvisor.com/services-provided-by-marketing-operations-advisor) - [Speaking](https://marketingopsadvisor.com/speaking) - [About](https://marketingopsadvisor.com/about) - [Resources](https://marketingopsadvisor.com/resources) - [Vlog](https://marketingopsadvisor.com/vlog) ![MOA hamburger menu](https://marketingopsadvisor.com/hubfs/MOA%20hamburger%20menu.png) ![MOA menu close](https://marketingopsadvisor.com/hubfs/MOA%20menu%20close.png) - - ## 8-WEEK VIRTUAL COHORT # Marketing Ops Built for One [know more](https://www.hubspot.com/) - [Home](https://www.hubspot.com/)\> - Virtual Cohort ## You're the Whole Department. Let's Make It Sustainable. ### Submit Your Interest #### An 8-Week Virtual Cohort for AEC Marketing Departments of One **You're the strategist, the designer, the proposal coordinator, the social media manager, and the data analyst. And nobody has time to look at how it all runs.** This 8-week virtual cohort gives you the time, structure, and peer support to build (or rebuild) the operations behind your one-person marketing department, alongside a small group of AEC marketers who get it. **Cohort size:** Limited to 10 people **Dates:** January 12 - March 2, meets every Tuesday at 3pm ET /  2pm CT / 1pm MT / 12pm PT **Investment:** $600   #### Who this is for You have 5+ years of experience in AEC marketing and you're the marketing department at your firm. You're not looking for "Marketing 101." You want better systems, smarter workflows, and a place to think through your own operations with the help of a seasoned coach and peer group. #### Why a cohort instead of a webinar - **Real peers, not a comment section.** You'll work alongside a small group of AEC marketers from different firms and regions. Solo marketers often feel like they're on an island. This is a bridge to other islands, and the cohort connection is meant to last beyond week 8. - **Accountability built in.** Every week you complete a hands-on assignment tied to your own firm. Nobody finishes a webinar and walks away with a finished deliverable. You will here. - **Feedback on your actual work.** Each week you share what you created and get coaching from Julie and feedback from your peers. #### How it works 1. **Watch** a short recorded lesson on your own schedule. No live lectures. 2. **Do** the weekly assignment. Plan on 1-2 hours to get a working draft. You're welcome to keep refining, but you don't have to. 3. **Show up** for a 1-hour live virtual session each week (Tuesdays at 2pm CT). We use it for Q&A, show-and-tell, and coaching on what you built. **Your time commitment:** about 1 hour live plus 1-2 hours of hands-on work per week. Assignments are designed as drafts, not perfect deliverables, because we know you're also working a full week at your firm. #### What we'll cover | **Week** | **Topic** | **What you'll walk away with** | | --- | --- | --- | | 1 | Auditing Your Own Operation | A completed self-audit with priorities | | 2 | Systems & Infrastructure for a One-Person Shop | A documented map of your core workflows and processes | | 3 | Building and Defending a Marketing Budget | A budget draft with the justification to defend it to leadership | | 4 | Intake, Prioritization & Managing Up | A request intake and prioritization process leadership will actually follow | | 5 | Metrics That Matter: Marketing Ops Reporting | A simple report that shows leadership the value of your work | | 6 | Marketing Project Management | A working marketing calendar/tracker to manage project progress and reporting | | 7 | Tech Stack & AI-Enabled Workflows | A right-sized tech stack review and one AI-assisted workflow you can start using | | 8 | Bringing It Together: 90-Day Action Plan | A prioritized 90-day plan built from everything completed in weeks 1-7 | Whether you're building from scratch or tightening up what you already have, you'll leave with drafts you can put to work right away. #### Meet your coach Julie Huval, FSMPS, CPSM spent 14 **years as a department-of-one marketer** before building a 7-person marketing department and moving into a senior leadership role. With **20 years in the AEC industry** and a specialty in marketing operations, Julie brings hands-on experience with systems, processes, technology, ROI, and leadership. She knows this role because she has lived it. #### How Julie found Marketing Ops Julie's career didn't start in marketing operations — it started in the trenches of AEC business development. She has worked as an HR representative at an engineering research organization, a business development assistant at a civil engineering firm, a marketing coordinator managing RFQ and RFP responses at an engineering firm, and a marketing director running concurrent BD programs across an architecture firm and a joint venture. Somewhere along the way, Julie noticed a pattern: she wasn't just good at *doing* marketing — she loved building the systems, processes, and people infrastructure that made marketing actually work. When Julie asked herself what she genuinely enjoyed doing every single day, the honest answer wasn't campaigns or creative. It was operations — the structure underneath the strategy. ![DSC\_1557-gallery](https://marketingopsadvisor.com/hs-fs/hubfs/DSC_1557-gallery.jpg?width=1335&height=2000&name=DSC_1557-gallery.jpg "DSC_1557-gallery") #### What's included - 8 recorded lessons - 8 live 1-hour coaching sessions - Weekly assignment templates - Peer feedback from a small, vetted group of AEC marketers #### **Policies** There are no refunds. If an emergency forces you to step away, you're welcome to join a future cohort at no additional cost (assuming the rate stays the same). [![MOA logo large\_white-1](https://marketingopsadvisor.com/hubfs/logo/MOA%20logo%20large_white-1.svg)](https://marketingopsadvisor.com?hsLang=en) Marketing Operations Advisor boosts marketing value, increasing revenue and success for everyone. - - ### Explore - [Home](https://marketingopsadvisor.com) - [Services](https://marketingopsadvisor.com/services-provided-by-marketing-operations-advisor) - [Speaking](https://marketingopsadvisor.com/speaking) - [About](https://marketingopsadvisor.com/about) - [Resources](https://marketingopsadvisor.com/resources) - [Vlog](https://marketingopsadvisor.com/vlog) ###### You deserve a well-run marketing department because your business depends on it. Let's chat! Copyright © Marketing Operations Advisor. All Rights Reserved. [Privacy Policy |](https://marketingopsadvisor.com/privacy-policy?hsLang=en)