Clean! Your! Data!
Or don't and continue to spend an ungodly amount of money running an inefficient business.
Have you thought about how much your dirty CRM data is costing your business? Ever pondered on how many potential projects you are losing out on because you have duplicate contacts, outdated client information, or missing relationship mapping?
Do you want to clean your data but not sure where to start? You can contact me as this is what I do for AEC firms.
You can also roll up your sleeves, map out the data gaps you have, and start the process.
Really want to make it stick in 2026? Have a company-wide goal of improving efficiencies and align bonuses to the CRM data clean.
The amount you'd spend in spot bonuses is cheaper than the money you are currently losing out on because of a dirty CRM.
How much money is your company losing because of dirty data in your CRM?
If you don't know, I'm going to let you know a little secret ... it's probably a lot. And not just a loss of productivity because having dirty data is highly inefficient for your team. It's also the loss of not being able to connect with clients in the right timeframe to capitalize on forward momentum that you may have with them.
So you're actually losing out on potential projects. And so this is my call to you, make it a goal for 2026 to clean your CRM data.
Then look at what can you do with clean data that you weren't able to do before, because you'll start to recognize some really quick wins as a company that whenever you have clean data and what you can pull from it is going to help exponentially with your revenue.
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