Strategy planning season is here.
And I'm HIGHLY encouraging your firm to have a marketing person in the room for strategy planning.
A seasoned pro can help with ensuring big ideas are actually doable for your business.
Want to break into a new market? Your marketing pro is already thinking about resource allocation (people, swag, file folder organization, etc.) before you leave the conference room.
Want to celebrate your company's milestone anniversary in a big way? Your marketing pro is already thinking about coordinating a celebration event along with a local conference that is going to bring in most of your customers.
Want to overhaul your CRM? You better believe your marketing pro wants and needs to be part of that initiative.
Want to super charge your recruiting efforts? Marketing is going to be chomping at the bit to team up with HR to make good use of all the communication channels.
And your marketing pro is likely going to bring in ideas about customer referrals, real time project feedback, streamlining revenue generation, and experimenting with new techniques to reach a different customer audience.
Because what happens between the strategic planning session and actually implementing ideas is having the right people in place that know how to get it done. You can either wait for them to review the strategic plan, force feed them the plan that was created by people who don't have the experience to make the plan become a reality, or invite them to be part of creating it.
Get your marketing pro in the room. It will make your business better.
Strategy season is upon us, and I really want to encourage companies, if you don't already have a marketing professional in your strategic planning process, you need to bring them in. What happens is a lot of times we get into strategic planning and we come up with these big ideas, but we don't have anyone in the room that knows how to actually implement that idea.
So bringing in a marketing leader within your company to those discussions, because they also have ideas and they have the experience of how do we roll this out and make it effective for the company.
Bring in your strategy team leaders and have them be contributors to the conversation. Have them there so when you have this big, hairy idea and you wanna roll it out, they may be the person going, "Hey, this is actually gonna cost us a lot more than the payoff for us in first year, but hey, we may see the payoff for it in second year." And that's the value of experience, especially in those strategic planning sessions.
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