You can access the data? Check.
You can understand the data? Check.
You can analyze the data? Check.
Then how are you putting that analysis to work for your business?
Marketing generates a TON of data. We get a lot of noise from all the dashboards thrown our way. But what pieces of data help our efforts?
That's a skill that is highly sought after. Not the accessing. Not the understanding. Not even the analysis.
It is the "how did we apply the analysis" skill that firms are hungry for. Because the companies that want growth but also want to be lean and profitable are looking for that skill.
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