--- title: How To Do a Marketing Tech Audit description: Stop wasting money on AEC marketing software no one uses. Audit your tech stack for redundancy, integrations, and weekly adoption. image: https://marketingopsadvisor.com/hubfs/How%20To%20Do%20a%20Marketing%20Tech%20Audit.png --- [Skip to content](https://marketingopsadvisor.com/vlog/how-to-do-a-marketing-tech-audit#main-content) [![MOA logo large\_no space](https://marketingopsadvisor.com/hs-fs/hubfs/logo/MOA%20logo%20large_no%20space.png?width=233&height=100&name=MOA%20logo%20large_no%20space.png)](https://marketingopsadvisor.com) - [Home](https://marketingopsadvisor.com) - [Services](https://marketingopsadvisor.com/services-provided-by-marketing-operations-advisor) Show submenu for Services - [Virtual Cohort](https://marketingopsadvisor.com/marketing-ops-built-for-one-virtual-cohort) - [Speaking](https://marketingopsadvisor.com/speaking) - [About](https://marketingopsadvisor.com/about) - [Resources](https://marketingopsadvisor.com/resources) - [Vlog](https://marketingopsadvisor.com/vlog) - [Home](https://marketingopsadvisor.com) - [Services](https://marketingopsadvisor.com/services-provided-by-marketing-operations-advisor) Show submenu for Services - [Virtual Cohort](https://marketingopsadvisor.com/marketing-ops-built-for-one-virtual-cohort) - [Speaking](https://marketingopsadvisor.com/speaking) - [About](https://marketingopsadvisor.com/about) - [Resources](https://marketingopsadvisor.com/resources) - [Vlog](https://marketingopsadvisor.com/vlog) ![MOA hamburger menu](https://marketingopsadvisor.com/hubfs/MOA%20hamburger%20menu.png) ![MOA menu close](https://marketingopsadvisor.com/hubfs/MOA%20menu%20close.png) - - # How To Do a Marketing Tech Audit Marketing overspending in AEC firms often starts because tools are bought to solve isolated problems rather than support a shared strategy, vendors sell features instead of fit, and teams lack time or expertise to properly vet software. To run a tech audit, I recommend listing every tool the firm pays for (using internal records or pulling two years of subscriptions from finance), then evaluating each tool with three questions: 1. whether more than one person uses it weekly, 2. whether it connects to other tools in the stack, and 3. whether another existing tool can do the same job (e.g., CRM email vs. separate email platform). The best stack is the one consistently used, then expanded only after outgrowing it.   ###### Category - [coaching/mentoring](https://marketingopsadvisor.com/vlog/tag/coaching-mentoring) - [technology](https://marketingopsadvisor.com/vlog/tag/technology) - [data clarity](https://marketingopsadvisor.com/vlog/tag/data-clarity) - [ROI](https://marketingopsadvisor.com/vlog/tag/roi) - [process](https://marketingopsadvisor.com/vlog/tag/process) - [budget](https://marketingopsadvisor.com/vlog/tag/budget) - [project management](https://marketingopsadvisor.com/vlog/tag/project-management) ###### Popular Post - [Three Overlooked Marketing Metrics for AEC Industry](https://marketingopsadvisor.com/vlog/three-overlooked-marketing-metrics-for-aec-industry) - [Metrics vs KPIs](https://marketingopsadvisor.com/vlog/metrics-vs-kpis) - [Process Mapping in Marketing Operations](https://marketingopsadvisor.com/vlog/process-mapping-in-marketing-operations) - [Three Marketing Tech Essentials for Growth](https://marketingopsadvisor.com/vlog/three-marketing-tech-essentials-for-growth) - [When to Hire Your First BD Person](https://marketingopsadvisor.com/vlog/when-to-hire-your-first-bd-person) ### Leave a Comment ### Similar Blogs [![Weekly Pursuit Health Audit](https://marketingopsadvisor.com/hs-fs/hubfs/Weekly%20Pursuit%20Health%20Audit.png?width=352&name=Weekly%20Pursuit%20Health%20Audit.png)](https://marketingopsadvisor.com/vlog/weekly-pursuit-health-audit) #### [Weekly Pursuit Health Audit](https://marketingopsadvisor.com/vlog/weekly-pursuit-health-audit) By [Marketing Operations Advisor](https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor) 13 April 2026 How often are you improving your project pursuit health? [READ MORE](https://marketingopsadvisor.com/vlog/how-to-do-a-marketing-tech-audit) [![When to Scale Marketing Operations in AEC](https://marketingopsadvisor.com/hs-fs/hubfs/When%20to%20Scale%20Marketing%20Operations%20in%20AEC%20%281%29.png?width=352&name=When%20to%20Scale%20Marketing%20Operations%20in%20AEC%20%281%29.png)](https://marketingopsadvisor.com/vlog/when-to-scale-marketing-operations-in-aec) #### [When to Scale Marketing Operations in AEC](https://marketingopsadvisor.com/vlog/when-to-scale-marketing-operations-in-aec) By [Marketing Operations Advisor](https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor) 29 June 2026 Do you know when to scale up (or implement) marketing operations at your firm? [READ MORE](https://marketingopsadvisor.com/vlog/how-to-do-a-marketing-tech-audit) [![Growth Infrastructure for Marketing Ops](https://marketingopsadvisor.com/hs-fs/hubfs/Growth%20Infrastructure%20for%20Marketing%20Ops.png?width=352&name=Growth%20Infrastructure%20for%20Marketing%20Ops.png)](https://marketingopsadvisor.com/vlog/growth-infrastructure-for-marketing-ops) #### [Growth Infrastructure for Marketing Ops](https://marketingopsadvisor.com/vlog/growth-infrastructure-for-marketing-ops) By [Marketing Operations Advisor](https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor) 27 April 2026 Marketing operations has a place in the AEC industry. [READ MORE](https://marketingopsadvisor.com/vlog/how-to-do-a-marketing-tech-audit) [![MOA logo large\_white-1](https://marketingopsadvisor.com/hubfs/logo/MOA%20logo%20large_white-1.svg)](https://marketingopsadvisor.com) Marketing Operations Advisor boosts marketing value, increasing revenue and success for everyone. - - ### Explore - [Home](https://marketingopsadvisor.com) - [Services](https://marketingopsadvisor.com/services-provided-by-marketing-operations-advisor) - [Virtual Cohort](https://marketingopsadvisor.com/marketing-ops-built-for-one-virtual-cohort) - [Speaking](https://marketingopsadvisor.com/speaking) - [About](https://marketingopsadvisor.com/about) - [Resources](https://marketingopsadvisor.com/resources) - [Vlog](https://marketingopsadvisor.com/vlog) ###### You deserve a well-run marketing department because your business depends on it. Let's chat! Copyright © Marketing Operations Advisor. All Rights Reserved. [Privacy Policy |](https://marketingopsadvisor.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Marketing Operations Advisor", "url" : "https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor" }, "dateModified" : "2026-05-04T14:28:58.491Z", "datePublished" : "2026-05-04T14:28:50.000Z", "headline" : "How To Do a Marketing Tech Audit", "image" : [ "https://marketingopsadvisor.com/hubfs/How%20To%20Do%20a%20Marketing%20Tech%20Audit.png" ], "mainEntityOfPage" : { "@id" : "https://marketingopsadvisor.com/vlog/how-to-do-a-marketing-tech-audit", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://marketingopsadvisor.com/hubfs/logo/MOA%20logo%20large_no%20space.png" }, "name" : "Marketing Operations Advisor" } } ```