--- title: Why Your Marketing Budget Gets Cut Every Year description: Marketing budgets get cut at the same predictable moment every year. Here's the one metric that makes principals stop questioning your spend. image: https://marketingopsadvisor.com/hubfs/Why%20Your%20Marketing%20Budget%20Gets%20Cut%20Every%20Year.png --- [Skip to content](https://marketingopsadvisor.com/vlog/why-your-marketing-budget-gets-cut-every-year#main-content) [![MOA logo large\_no space](https://marketingopsadvisor.com/hs-fs/hubfs/logo/MOA%20logo%20large_no%20space.png?width=233&height=100&name=MOA%20logo%20large_no%20space.png)](https://marketingopsadvisor.com) - [Home](https://marketingopsadvisor.com) - [Services](https://marketingopsadvisor.com/services-provided-by-marketing-operations-advisor) - [Speaking](https://marketingopsadvisor.com/speaking) - [About](https://marketingopsadvisor.com/about) - [Resources](https://marketingopsadvisor.com/resources) - [Vlog](https://marketingopsadvisor.com/vlog) - [Home](https://marketingopsadvisor.com) - [Services](https://marketingopsadvisor.com/services-provided-by-marketing-operations-advisor) - [Speaking](https://marketingopsadvisor.com/speaking) - [About](https://marketingopsadvisor.com/about) - [Resources](https://marketingopsadvisor.com/resources) - [Vlog](https://marketingopsadvisor.com/vlog) ![MOA hamburger menu](https://marketingopsadvisor.com/hubfs/MOA%20hamburger%20menu.png) ![MOA menu close](https://marketingopsadvisor.com/hubfs/MOA%20menu%20close.png) - - # Why Your Marketing Budget Gets Cut Every Year If you want your marketing budget to be healthy, start connecting it to how it is influencing your pipeline. I've been in numerous situations where I had to cut the marketing budget. It is not easy. But then I started to aligning the marketing budget with revenue impact. One time I was asked to cut the event budget. This is how that convo went: Other person: Can we cut the event budget? Me: Yes, but I will need to adjust our revenue goals because those three events generate 12 opportunities for us. And 50% of those opportunities close within 6 months. Other person: Never mind. Leave it as is. True story.   ###### Category - [coaching/mentoring](https://marketingopsadvisor.com/vlog/tag/coaching-mentoring) - [technology](https://marketingopsadvisor.com/vlog/tag/technology) - [data clarity](https://marketingopsadvisor.com/vlog/tag/data-clarity) - [ROI](https://marketingopsadvisor.com/vlog/tag/roi) - [process](https://marketingopsadvisor.com/vlog/tag/process) - [budget](https://marketingopsadvisor.com/vlog/tag/budget) - [project management](https://marketingopsadvisor.com/vlog/tag/project-management) ###### Popular Post - [Three Overlooked Marketing Metrics for AEC Industry](https://marketingopsadvisor.com/vlog/three-overlooked-marketing-metrics-for-aec-industry) - [Metrics vs KPIs](https://marketingopsadvisor.com/vlog/metrics-vs-kpis) - [Three Marketing Tech Essentials for Growth](https://marketingopsadvisor.com/vlog/three-marketing-tech-essentials-for-growth) - [Naming Convention for Image Files](https://marketingopsadvisor.com/vlog/naming-convention-for-image-files) - [Why Your Marketing Team Structure is Backwards](https://marketingopsadvisor.com/vlog/why-your-marketing-team-structure-is-backwards) ### Leave a Comment ### Similar Blogs [![Why Your Marketing Team Structure is Backwards](https://marketingopsadvisor.com/hs-fs/hubfs/Why%20Your%20Marketing%20Team%20Structure%20is%20Backwards.png?width=352&name=Why%20Your%20Marketing%20Team%20Structure%20is%20Backwards.png)](https://marketingopsadvisor.com/vlog/why-your-marketing-team-structure-is-backwards) #### [Why Your Marketing Team Structure is Backwards](https://marketingopsadvisor.com/vlog/why-your-marketing-team-structure-is-backwards) By [Marketing Operations Advisor](https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor) 25 November 2025 Cart before the horse. [READ MORE](https://marketingopsadvisor.com/vlog/why-your-marketing-budget-gets-cut-every-year) [![Visualizing Internal Processes for Clarity](https://marketingopsadvisor.com/hs-fs/hubfs/Visualizing%20Internal%20Processes%20for%20Clarity.png?width=352&name=Visualizing%20Internal%20Processes%20for%20Clarity.png)](https://marketingopsadvisor.com/vlog/visualizing-internal-processes-for-clarity) #### [Visualizing Internal Processes for Clarity](https://marketingopsadvisor.com/vlog/visualizing-internal-processes-for-clarity) By [Marketing Operations Advisor](https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor) 10 November 2025 Document. All. Of. Your. Processes. [READ MORE](https://marketingopsadvisor.com/vlog/why-your-marketing-budget-gets-cut-every-year) [![Project Management in Project Pursuits](https://marketingopsadvisor.com/hs-fs/hubfs/Project%20Management%20in%20Project%20Pursuits.png?width=352&name=Project%20Management%20in%20Project%20Pursuits.png)](https://marketingopsadvisor.com/vlog/project-management-in-project-pursuits) #### [Project Management in Project Pursuits](https://marketingopsadvisor.com/vlog/project-management-in-project-pursuits) By [Marketing Operations Advisor](https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor) 27 January 2026 A recurring challenge I hear from firm leaders in the AEC industry is a lack of project management... 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