---
title: Marketing Metrics to Track
description: Have you thought about marketing metrics beyond win rates? Discover marketing metrics that are helpful to track.
image: https://marketingopsadvisor.com/hubfs/Marketing%20Metrics%20to%20Track.png
---

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# Marketing Metrics to Track

Have you thought about these marketing metrics? And I'm not talking about win rates.

Metrics that I find helpful to track include:

❗ client retention rate  
❗ net promoter score (NPS)   
❗ website traffic and engagement   
❗ social media engagement   
❗ time to close   
❗ thought leadership   
❗ employee happiness score

These metrics help gauge customer loyalty, future customer interest, ability to attract top talent, brand awareness, leadership effectiveness, and employee satisfaction.

If these aren't on your radar, why not?

I mention my FREE budget spreadsheet in this video. Grab it for your business on my [resources page](https://marketingopsadvisor.com/resources).

<iframe width="256" height="144.64" src="https://www.youtube.com/embed/J975A-R--2U?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Marketing Metrics to Track" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

 

###### Category

- [coaching/mentoring](https://marketingopsadvisor.com/vlog/tag/coaching-mentoring)
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### Leave a Comment

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#### [Measure the Right Metrics, Not Vanity](https://marketingopsadvisor.com/vlog/measure-the-right-metrics-not-vanity)

By [Marketing Operations Advisor](https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor) 29 December 2025

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#### [Three Overlooked Marketing Metrics for AEC Industry](https://marketingopsadvisor.com/vlog/three-overlooked-marketing-metrics-for-aec-industry)

By [Marketing Operations Advisor](https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor) 3 November 2025

These 3 overlooked marketing metrics also happen to generate revenue.1. Proposal win rate based on...

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#### [AEC KPIs for Revenue Prediction](https://marketingopsadvisor.com/vlog/aec-kpis-for-revenue-prediction)

By [Marketing Operations Advisor](https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor) 6 April 2026

Stop reporting on marketing activity.

[READ MORE](https://marketingopsadvisor.com/vlog/marketing-metrics-to-track)

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