Stop reporting on marketing activity. Start measuring proximity — to the right clients, the right pursuits, and the right moments. I share three KPIs that could be a game changer for how your AEC firm operates.
Maximizing Event ROI and Intelligence By Marketing Operations Advisor 13 October 2025 Most companies look at events as a sunk cost.And I personally hate it.Why do I hate it? I don't... READ MORE
Stop Ignoring CRM Quality and Budgeting By Marketing Operations Advisor 12 January 2026 There are TWO things you need to stop doing this year.One. Two. Very simple.🛑 STOP assuming your... READ MORE
Marketing Career Paths in AEC: Beyond 'Generalist' By Marketing Operations Advisor 15 June 2026 I believe there are currently 4 career routes people can take in AEC marketing. READ MORE
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