Marketing and Recruiting Efforts

Marketing leaders are being tasked with being part of the recruiting and new hire efforts across their firms.

HOORAY!

However, most marketing leaders I've chatted with are scratching their heads as to why their responsibilities now include new hire growth and reducing churn.

This is collaboration in action. This is the company's growth mindset at work.

Marketing controls the communication channels, oversees the company's messaging, has a really good pulse of who and what clients want on their project teams, protects the brand of the business, and helps deepen the culture of the company.