Marketing Ops Advisor vlog

The LinkedIn Metric To Track

Written by Marketing Operations Advisor | Dec 4, 2024 11:10:35 PM

LinkedIn followers don't matter. HEAR ME OUT!

Engagement is what you want to measure. And knowing who is engaging with your content is icing on the cake.

But digging through the pile of LinkedIn followers doesn't actually help your business. That is a reactive approach to the social media platform that can drastically build your brand.

A proactive approach is tracking your engagement results and then doubling down on the content that works.