---
title: The LinkedIn Metric To Track
description: LinkedIn followers don't matter. Engagement is what you want to measure.
image: https://marketingopsadvisor.com/hubfs/The%20LinkedIn%20Metric%20To%20Track.png
---

[Skip to content](https://marketingopsadvisor.com/vlog/the-linkedin-metric-to-track#main-content)

[![MOA logo large\_no space](https://marketingopsadvisor.com/hs-fs/hubfs/logo/MOA%20logo%20large_no%20space.png?width=233&height=100&name=MOA%20logo%20large_no%20space.png)](https://marketingopsadvisor.com)

- [Home](https://marketingopsadvisor.com)
- [Services](https://marketingopsadvisor.com/services-provided-by-marketing-operations-advisor)
- [Speaking](https://marketingopsadvisor.com/speaking)
- [About](https://marketingopsadvisor.com/about)
- [Resources](https://marketingopsadvisor.com/resources)
- [Vlog](https://marketingopsadvisor.com/vlog)

- [Home](https://marketingopsadvisor.com)
- [Services](https://marketingopsadvisor.com/services-provided-by-marketing-operations-advisor)
- [Speaking](https://marketingopsadvisor.com/speaking)
- [About](https://marketingopsadvisor.com/about)
- [Resources](https://marketingopsadvisor.com/resources)
- [Vlog](https://marketingopsadvisor.com/vlog)

![MOA hamburger menu](https://marketingopsadvisor.com/hubfs/MOA%20hamburger%20menu.png)

![MOA menu close](https://marketingopsadvisor.com/hubfs/MOA%20menu%20close.png)

- <https://www.linkedin.com/company/marketing-ops-advisor>
- <https://www.youtube.com/@MarketingOpsAdvisor>

# The LinkedIn Metric To Track

LinkedIn followers don't matter. HEAR ME OUT!

Engagement is what you want to measure. And knowing who is engaging with your content is icing on the cake.

But digging through the pile of LinkedIn followers doesn't actually help your business. That is a reactive approach to the social media platform that can drastically build your brand.

A proactive approach is tracking your engagement results and then doubling down on the content that works.

<iframe width="256" height="144.64" src="https://www.youtube.com/embed/nBTMsZAhzUE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="The LinkedIn Metric To Track" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

 

###### Category

- [coaching/mentoring](https://marketingopsadvisor.com/vlog/tag/coaching-mentoring)
- [technology](https://marketingopsadvisor.com/vlog/tag/technology)
- [data clarity](https://marketingopsadvisor.com/vlog/tag/data-clarity)
- [ROI](https://marketingopsadvisor.com/vlog/tag/roi)
- [process](https://marketingopsadvisor.com/vlog/tag/process)
- [budget](https://marketingopsadvisor.com/vlog/tag/budget)
- [project management](https://marketingopsadvisor.com/vlog/tag/project-management)

###### Popular Post

- [Three Overlooked Marketing Metrics for AEC Industry](https://marketingopsadvisor.com/vlog/three-overlooked-marketing-metrics-for-aec-industry)
- [Metrics vs KPIs](https://marketingopsadvisor.com/vlog/metrics-vs-kpis)
- [Three Marketing Tech Essentials for Growth](https://marketingopsadvisor.com/vlog/three-marketing-tech-essentials-for-growth)
- [Naming Convention for Image Files](https://marketingopsadvisor.com/vlog/naming-convention-for-image-files)
- [Why Your Marketing Team Structure is Backwards](https://marketingopsadvisor.com/vlog/why-your-marketing-team-structure-is-backwards)

### Leave a Comment

### Similar Blogs

[![The 15-Minute Weekly Marketing Ops Check-In](https://marketingopsadvisor.com/hs-fs/hubfs/The%2015-Minute%20Weekly%20Marketing%20Ops%20Check-In.png?width=352&name=The%2015-Minute%20Weekly%20Marketing%20Ops%20Check-In.png)](https://marketingopsadvisor.com/vlog/the-15-minute-weekly-marketing-ops-check-in)

#### [The 15-Minute Weekly Marketing Ops Check-In](https://marketingopsadvisor.com/vlog/the-15-minute-weekly-marketing-ops-check-in)

By [Marketing Operations Advisor](https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor) 1 June 2026

I give you a simple weekly review process to monitor marketing performance without drowning in data.

[READ MORE](https://marketingopsadvisor.com/vlog/the-linkedin-metric-to-track)

[![Growth-Architected Marketing Structure](https://marketingopsadvisor.com/hs-fs/hubfs/Growth-Architected%20Marketing%20Structure.png?width=352&name=Growth-Architected%20Marketing%20Structure.png)](https://marketingopsadvisor.com/vlog/growth-architected-marketing-structure)

#### [Growth-Architected Marketing Structure](https://marketingopsadvisor.com/vlog/growth-architected-marketing-structure)

By [Marketing Operations Advisor](https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor) 11 May 2026

Growing an AEC firm’s marketing team from one to five often increases chaos instead of speed: firms...

[READ MORE](https://marketingopsadvisor.com/vlog/the-linkedin-metric-to-track)

[![3 Qualities of a Strategic Leader](https://marketingopsadvisor.com/hs-fs/hubfs/3%20Qualities%20of%20a%20Strategic%20Leader%20image.png?width=352&name=3%20Qualities%20of%20a%20Strategic%20Leader%20image.png)](https://marketingopsadvisor.com/vlog/3-qualities-of-a-strategic-leader)

#### [3 Qualities of a Strategic Leader](https://marketingopsadvisor.com/vlog/3-qualities-of-a-strategic-leader)

By [Marketing Operations Advisor](https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor) 10 September 2025

Strategic leader does not equal a management role.I've worked with some amazing strategic leaders...

[READ MORE](https://marketingopsadvisor.com/vlog/the-linkedin-metric-to-track)

[![MOA logo large\_white-1](https://marketingopsadvisor.com/hubfs/logo/MOA%20logo%20large_white-1.svg)](https://marketingopsadvisor.com)

Marketing Operations Advisor boosts marketing value, increasing revenue and success for everyone.

- <https://www.linkedin.com/company/marketing-ops-advisor>
- <https://www.youtube.com/@MarketingOpsAdvisor>

### Explore

- [Home](https://marketingopsadvisor.com)
- [Services](https://marketingopsadvisor.com/services-provided-by-marketing-operations-advisor)
- [Speaking](https://marketingopsadvisor.com/speaking)
- [About](https://marketingopsadvisor.com/about)
- [Resources](https://marketingopsadvisor.com/resources)
- [Vlog](https://marketingopsadvisor.com/vlog)

###### You deserve a well-run marketing department because your business depends on it. Let's chat!

Copyright ©  Marketing Operations Advisor. All Rights Reserved.

[Privacy Policy |](https://marketingopsadvisor.com/privacy-policy) <https://www.hubspot.com/>

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Marketing Operations Advisor",
    "url" : "https://marketingopsadvisor.com/vlog/author/marketing-operations-advisor"
  },
  "dateModified" : "2024-12-04T23:10:48.491Z",
  "datePublished" : "2024-12-04T23:10:35.000Z",
  "headline" : "The LinkedIn Metric To Track",
  "image" : [ "https://marketingopsadvisor.com/hubfs/The%20LinkedIn%20Metric%20To%20Track.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://marketingopsadvisor.com/vlog/the-linkedin-metric-to-track",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://marketingopsadvisor.com/hubfs/logo/MOA%20logo%20large_no%20space.png"
    },
    "name" : "Marketing Operations Advisor"
  }
}
```