Marketing Ops Advisor vlog

Metrics vs KPIs

Written by Marketing Operations Advisor | Dec 4, 2024 10:22:14 PM

Metrics vs. KPIs ... time to answer a big glaring question.

Marketers should be tracking a lot of metrics! Whatever gets measured gets improved.

Marketers should also be tracking some KPIs. KPIs are beautiful nuggets of data that indicate how the larger company is performing.