Have you thought about these marketing metrics? And I'm not talking about win rates.
Metrics that I find helpful to track include:
❗ client retention rate
❗ net promoter score (NPS)
❗ website traffic and engagement
❗ social media engagement
❗ time to close
❗ thought leadership
❗ employee happiness score
These metrics help gauge customer loyalty, future customer interest, ability to attract top talent, brand awareness, leadership effectiveness, and employee satisfaction.
If these aren't on your radar, why not?
I mention my FREE budget spreadsheet in this video. Grab it for your business on my resources page.