Marketing Ops Advisor vlog

The Real Cost of DIY Marketing Operations

Written by Marketing Operations Advisor | Mar 30, 2026 1:59:03 PM

The firms winning work aren't doing more — they're doing the right things with the right people.

LOUDER FOR THE PEOPLE IN THE BACK!

There are four hidden costs to DIYing your marketing operations.

In this week's video, I walk you through a 2x2 matrix to understand when to outsource and when to DIY it.

Because (for the people in the back) ...

The firms winning work aren't doing more — they're doing the RIGHT things with the RIGHT people.