Marketing Ops Advisor vlog

The Finance and Marketing Ops Connection

Written by Marketing Operations Advisor | Apr 9, 2025 12:39:02 PM

The Finance and Marketing Operations connection should cause "The Rainbow Connection" earworm to play over and over in your head today.

You are welcome.

You are also welcome to forge a healthy relationship with your internal finance person or team.

Marketing should be working side-by-side with your finance team to closely track ROI of various marketing initiatives, pinpoint which tactics are driving revenue, and get some savvy finance understanding under your belt so when you need to make a budget ask, you are prepared with all the facts.