---
title: The 80/20 Marketing Split Principle
description: "80/20 AEC budget rule: 80% on relationship-driven pursuits, 20% on experiments. Rebalance if awareness spend exceeds 30%."
image: https://marketingopsadvisor.com/hubfs/The%208020%20Marketing%20Split%20Principle.png
---

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# The 80/20 Marketing Split Principle

If your marketing budget is questionable then consider the Pareto principle.

This approach to building your budget ensures you can cover the cost of the things that maintain the business as-is and gives you dollars to differentiate how your firm drives growth.

Marketing is a sandbox of experimenting with stories, tactics, and revenue generation. That sandbox requires money so your firm is not stuck in maintenance mode.

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