---
title: Talent Acquisition Beyond New Hires
description: Talent acquisition should also include how your company's brand shows up for potential teaming partners.
image: https://marketingopsadvisor.com/hubfs/Talent%20Acquisition%20Beyond%20New%20Hires.png
---

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# Talent Acquisition Beyond New Hires

When you think about "talent acquisition" are you strictly focused on new hires?

If so, broaden your scope.

Talent acquisition should also include how your company's brand shows up for potential teaming partners.

Teaming partners can add depth and value to your project pursuit efforts. Your company's brand should be enticing to those companies so they WANT to work with you.

If you are having a hard time getting a potential teaming partner to answer a phone call, think about how your "talent acquisition" strategy is targeting them, too.

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