Marketing Ops Advisor vlog

ROV = Return On Value

Written by Marketing Operations Advisor | Dec 4, 2024 10:52:32 PM

You can't overlook the Return on Value when making business decisions based on Return on Investment.

Budgeting and ROI can feel very mundane if you don't love finance. I happen to dig it. I'm also a leader with feelings so I greatly appreciate ROV.

ROV allows you to take a step back from the financials of the business and ask yourself "Is this the right thing for us to be doing?"