---
title: Marketing Attribution Models Explained
description: Knowing how marketing is impacting revenue and which marketing tactic drives revenue can be a lightbulb moment.
image: https://marketingopsadvisor.com/hubfs/Marketing%20Attribution%20Models%20Explained.png
---

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# Marketing Attribution Models Explained

Attribution modeling is a beautiful thing!

Knowing how marketing is impacting revenue and which marketing tactic drives revenue is a lightbulb moment. It allows marketers to:

💡 Stop doing tactics that don't impact the business in a positive way.

💡 Garner budget support for the things that actually increase revenue.

💡 Elevate the marketing department to "business unit" status where strategic decisions are required.

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