Marketing operations has a place in the AEC industry.
A significant place.
Marketing ops professionals bridge gaps between multiple groups of people, data/systems, and storytelling.
I can't tell you how many firms say they use data to make business decisions to only peek behind the curtain and find out it was a good talking point with no substantial follow through.
Ouch. I know the truth hurts.
Marketing ops is this weird professional breed that blends between departments across a company to increase efficiencies, save overhead costs, and aims to increase revenue.