Growing an AEC firm’s marketing team from one to five often increases chaos instead of speed: firms hire reactively without a growth plan, drop new hires into an undefined structure, and end up recreating the original bottleneck around the most experienced person.
The proposed fix is a growth-supported structure with a clear strategy owner who manages the system and defined functional lanes (pursuit support, content/brand, operations/technology), avoiding one person owning everything; otherwise, headcount without architecture becomes organized chaos.