Marketing Ops Advisor vlog

From Cost Center to Growth Engine, Reimagining Marketing

Written by Marketing Operations Advisor | Oct 12, 2026, 2:32:05 PM

Is your marketing seen as an overhead cost or a growth lubricant?

Most AEC marketing teams would say they are seen, treated, and budgeted as a cost center. And, honestly, that's fair. Because we (royal "we" ... marketing pros) don't self-promote our value to our companies.

We ASSUME people know how we impact growth. Do you know what assuming does?

My call-to-action for you, be your own hype man. Connect the dots on how you are creating value for the business and self-promote the crap out of it.