Want to run a savvy and modern company? Have a data strategy.
Companies generate and collect a lot of data. However, on average, about 16% of companies can be considered "data-driven".
That means a tiny fraction are using the data they generate or collect.
For the 84% of companies that are not "data-driven", a big reason for the hold back is the lack of a data strategy.
Annual strategic planning sessions very rarely discuss how data is going to be collected, shared, and used in decision making going forward.
I share some tips on how-to create a data strategy in marketing and highly encourage collaboration with IT pros that can connect the dots.